# Ali Demir

> Senior Product Leader. I build platforms. I ship products. Engineer at the core.
> Sakarya, Turkey

## Eligibility

> Dutch/EU citizen, no EU sponsorship required. Remote since 2019. Open to employee or contractor engagement.

- Citizenship: Dutch citizen (Netherlands)
- Work authorization: EU citizen — authorized to work across the EU without employer sponsorship
- Sponsorship required: no
- Remote since: 2019
- US distributed team: 5 years on a US-headquartered distributed product team (Cloudbeds, 2020–2025)
- Based in: Sakarya, Turkey (fully remote)
- Open to: full time employee, contractor

## Intent

This site exists for **candidate portfolio for hiring evaluation**.
Current status: open to senior pm roles.
Flagship: [https://ali.demir.pro/blog/why-im-your-next-product-leader](https://ali.demir.pro/blog/why-im-your-next-product-leader)

**Positioning focus:**
- Platform product management and third-party integrations
- Zero-downtime migrations and technical platform ownership
- 0-to-1 product builds (B2B SaaS and mobile)
- Engineer-turned-PM with AI workflow leadership

> Experience bullets below are abbreviated (max 2 per role). Full bullets: `profile.json` experience array or linked case studies / snippets.

## Person

- Email: ali@demir.pro
- LinkedIn: https://linkedin.com/in/alidemir1
- Nationality: Netherlands
- Education: Zuyd University of Applied Sciences
- Site: https://ali.demir.pro

## Experience

### SHIFT - Founder & Product Lead {#shift}
- Period: Jan 2025 – Present (Current)
- Key metric: 0 to App Store launch — iOS & Android
- Solo founder of SHIFT, the digital compass for makam music. 60+ Turkish makam scales with AI-powered microtonal precision, smart recommendations, and offline-first architecture. Live on iOS and Android.
- Owned the full product lifecycle from 0 to App Store launch: product vision, roadmap, Flutter development coordination, and cross-platform rollout.
- Story links:
  - [View SHIFT](https://ali.demir.pro/snippets/shift.md) (human: https://shift-makams.vercel.app)

### Cloudbeds - Senior Product Manager, Platform {#cloudbeds}
- Period: Jan 2020 – Jan 2025 (5 years)
- Key metric: ~3× customer base growth
- Owned the integration strategy and roadmap for complex third-party systems, driving significant annual savings and expanding the platform ecosystem for enterprise partners.
- Led product initiatives that doubled customer acquisition and contributed to multi-million-$ revenue growth through data-driven pricing and distribution intelligence.
- Story links:
  - [Read the story](https://ali.demir.pro/blog/how-i-doubled-customer-acquisition.md) (human: https://ali.demir.pro/blog/how-i-doubled-customer-acquisition)
  - [Read migration story](https://ali.demir.pro/blog/zero-downtime-user-migration.md) (human: https://ali.demir.pro/blog/zero-downtime-user-migration)

### Huawei - Senior Product Manager {#huawei}
- Period: Jun 2019 – Dec 2019 (6 months)
- Key metric: Zero to production in 6 months
- Built an employee engagement B2B SaaS platform from zero to production in 6 months: designed the full product, presented to Huawei HQ for go-ahead, recruited and assembled the engineering team.
- Embedded AI-driven features into core workflows, producing a 50% increase in user engagement by surfacing intelligent recommendations and reducing manual steps.
- Story links:
  - [Read evidence snippet](https://ali.demir.pro/snippets/huawei.md) (human: https://ali.demir.pro/#projects)

### Protel - Product Manager {#protel}
- Period: Jan 2016 – Mar 2019 (3 years 2 months)
- Designed and shipped an event-driven loyalty engine for restaurant chains. Starbucks Turkey used this to manage all their star-based loyalty campaigns and customer segmentation.
- Closed major B2B clients including Starbucks Turkey and Cafe Nero, driving 65% revenue growth within 12 months.

### Amadeus - Product Owner {#amadeus}
- Period: Jan 2012 – Jan 2016 (4 years)
- Owned a flight booking engine serving the Turkish market, coordinating across technical, regulatory, and commercial teams to capture 30% market share in Turkey.
- Drove UX improvements through proof-of-concept projects that produced a 30% increase in customer satisfaction ratings.

### Vestel - Software Engineer {#vestel}
- Period: Jan 2009 – Jan 2012 (3 years)
- Mapped end-to-end user journeys for HotelTV software, producing data-driven design decisions that added 500+ daily on-screen interactions per user.
- Engineered a Digital Signage proof-of-concept adopted across three B2B pilot projects.

## Claims with evidence

### cloudbeds-growth-3x
Led product initiatives at Cloudbeds that grew the customer base to roughly three times its size at arrival, through localization, pricing intelligence, and market expansion.
- Human: https://ali.demir.pro/blog/how-i-doubled-customer-acquisition
- Agent: https://ali.demir.pro/blog/how-i-doubled-customer-acquisition.md

### cloudbeds-okta-migration
Led a zero-downtime migration of 300,000+ users from Authy to Okta in 3 months with no login disruption, no data loss, and no support spike.
- Human: https://ali.demir.pro/blog/zero-downtime-user-migration
- Agent: https://ali.demir.pro/blog/zero-downtime-user-migration.md

### cloudbeds-team-leadership
Built a high-performance product culture at Cloudbeds across a fully distributed organization; mentored and developed PMs while collaborating with engineering and infrastructure teams.
- Human: https://ali.demir.pro/blog/building-high-performing-product-teams
- Agent: https://ali.demir.pro/blog/building-high-performing-product-teams.md

### cloudbeds-localization
Drove international growth through a localization strategy that unlocked non-English hospitality markets including Thailand, Spain, Italy, and Germany.
- Human: https://ali.demir.pro/blog/localization-strategy-international-growth
- Agent: https://ali.demir.pro/blog/localization-strategy-international-growth.md

### huawei-zero-to-prod
Built an employee engagement B2B SaaS platform at Huawei from zero to production in 6 months, with a 50% increase in user engagement from AI-driven features.
- Human: https://ali.demir.pro/#projects
- Agent: https://ali.demir.pro/snippets/huawei.md

### shift-founder
Solo founder of SHIFT — digital compass for makam music with 60+ Turkish makam scales, AI-powered microtonal precision, live on iOS and Android.
- Human: https://shift-makams.vercel.app
- Agent: https://ali.demir.pro/snippets/shift.md

### ai-workflow-pm
Positions product leadership for the AI era: owning workflow integrity across multi-agent systems, not just feature delivery.
- Human: https://ali.demir.pro/blog/why-im-your-next-product-leader
- Agent: https://ali.demir.pro/blog/why-im-your-next-product-leader.md

### pm-framework-gist
Applies the GIST planning framework (Goals, Ideas, Steps, Tasks) to align product strategy with measurable outcomes.
- Human: https://ali.demir.pro/blog/product-management-framework
- Agent: https://ali.demir.pro/blog/product-management-framework.md

### pm-mentoring
Mentored 20+ product managers through structured coaching; won Huawei Product Champion award.
- Human: https://ali.demir.pro/blog/mentoring-product-managers
- Agent: https://ali.demir.pro/blog/mentoring-product-managers.md

## Expertise

- Platform & Integration Strategy
- Technical Product Management
- AI-Driven Product Development
- Team Leadership & Mentoring
- Data-Informed Decision Making
- B2B SaaS Platform PM
- Zero-Downtime Migrations
- International Growth & Localization
- 0-to-1 Mobile Product (iOS/Android)