Ali
Demir
I build platforms. I ship products. Engineer at the core.
Why I am your next product leader?
Senior Product Leader
A product leader who thinks like an engineer.
Rare combination. Most PMs manage requirements. I shape architecture, challenge technical decisions, and translate complexity into business outcomes.
I see around corners. When others are building features, I'm asking what breaks six months from now. When a market is closing, I find the door nobody tried yet.
15 years. B2B SaaS platforms, global integrations, 0-to-1 launches, distributed teams. The kind of PM engineering teams actually want in the room.
And yes, I ship things that work.
Key
Expertise
→Platform & Integration Strategy
Owning end-to-end integration ecosystems, partner API evaluation, and platform architecture across complex third-party systems.
→Technical Product Management
Software engineering background that translates directly into architecture reviews, technical tradeoffs, and engineering trust.
→AI-Driven Product Development
Embedding AI workflows into core product experiences and owning the integrity of intelligent systems in production.
→Team Leadership & Mentoring
Building high-performance product cultures across fully distributed organizations and developing PMs from scratch.
→Data-Informed Decision Making
Using behavioral analytics, A/B testing, and qualitative research to drive product decisions that move business metrics.
Work
Experience
Total Experience
15+ Years
SHIFT - Founder & Product Lead
- Solo founder of SHIFT, the digital compass for makam music. 60+ Turkish makam scales with AI-powered microtonal precision, smart recommendations, and offline-first architecture. Live on iOS and Android.
- Owned the full product lifecycle from 0 to App Store launch: product vision, roadmap, Flutter development coordination, and cross-platform rollout.
- Designed a full monetization model including paywall, in-app purchases, and regional pricing tiers for a niche global audience.
Jan 2025 – Present
Cloudbeds - Senior Product Manager, Platform
- Owned the integration strategy and roadmap for complex third-party systems, driving significant annual savings and expanding the platform ecosystem for enterprise partners.
- Led product initiatives that doubled customer acquisition and contributed to multi-million-$ revenue growth through data-driven pricing and distribution intelligence.
- Led a zero-downtime migration of 300,000+ users from Authy to Okta in 3 months, taking over a stalled project with no login disruption, no data loss, and no support spike.
- Mentored and developed PMs while collaborating with engineering and infrastructure teams, building a high-performance product culture across a fully distributed organization.
Jan 2020 – Jan 2025
Huawei - Senior Product Manager
- Built an employee engagement B2B SaaS platform from zero to production in 6 months: designed the full product, presented to Huawei HQ for go-ahead, recruited and assembled the engineering team.
- Embedded AI-driven features into core workflows, producing a 50% increase in user engagement by surfacing intelligent recommendations and reducing manual steps.
- Scaled the engineering team and improved agile cycle efficiency by 30%; mentored 20+ PMs through structured coaching, winning the Huawei Product Champion award.
Jun 2019 – Dec 2019
Protel - Product Manager
- Designed and shipped an event-driven loyalty engine for restaurant chains. Starbucks Turkey used this to manage all their star-based loyalty campaigns and customer segmentation.
- Closed major B2B clients including Starbucks Turkey and Cafe Nero, driving 65% revenue growth within 12 months.
- Shipped a Customer Segmentation Engine adopted by 85% of clients and a Campaign Templating Engine that improved marketing ROI by 40%.
Jan 2016 – Mar 2019
Amadeus - Product Owner
- Owned a flight booking engine serving the Turkish market, coordinating across technical, regulatory, and commercial teams to capture 30% market share in Turkey.
- Drove UX improvements through proof-of-concept projects that produced a 30% increase in customer satisfaction ratings.
Jan 2012 – Jan 2016
Vestel - Software Engineer
- Mapped end-to-end user journeys for HotelTV software, producing data-driven design decisions that added 500+ daily on-screen interactions per user.
- Engineered a Digital Signage proof-of-concept adopted across three B2B pilot projects.
Jan 2009 – Jan 2012
Education
Bachelor, Software Engineering
Zuyd University of Applied Sciences, Heerlen, Netherlands
Jan 2006 – Jan 2010
Proven
Results
From zero to production at Huawei, including team assembly and HQ approval
Customer base growth at Cloudbeds during 5 years of platform ownership
From software engineer to product leader. From SaaS to mobile. From B2B to B2C.
Increase in user engagement after embedding AI-driven features at Huawei
Let's talk!
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