I build platforms. I ship products. Engineer at the core.
A product leader who thinks like an engineer.
Rare combination. Most PMs manage requirements. I shape architecture, challenge technical decisions, and translate complexity into business outcomes.
I see around corners. When others are building features, I'm asking what breaks six months from now. When a market is closing, I find the door nobody tried yet.
15 years. B2B SaaS platforms, global integrations, 0-to-1 launches, distributed teams. The kind of PM engineering teams actually want in the room.
And yes, I ship things that work.
Owning end-to-end integration ecosystems, partner API evaluation, and platform architecture across complex third-party systems.
Software engineering background that translates directly into architecture reviews, technical tradeoffs, and engineering trust.
Embedding AI workflows into core product experiences and owning the integrity of intelligent systems in production.
Building high-performance product cultures across fully distributed organizations and developing PMs from scratch.
Using behavioral analytics, A/B testing, and qualitative research to drive product decisions that move business metrics.
Total Experience
15+ Years
SHIFT · Jan 2025 – Present
0 to App Store launch — iOS & Android
Solo founder of SHIFT, the digital compass for makam music. 60+ Turkish makam scales with AI-powered microtonal precision, smart recommendations, and offline-first architecture. Live on iOS and Android.
Cloudbeds · Jan 2020 – Jan 2025
~3× customer base growth
Owned the integration strategy and roadmap for complex third-party systems, driving significant annual savings and expanding the platform ecosystem for enterprise partners.
Huawei · Jun 2019 – Dec 2019
Zero to production in 6 months
Built an employee engagement B2B SaaS platform from zero to production in 6 months: designed the full product, presented to Huawei HQ for go-ahead, recruited and assembled the engineering team.
Protel - Product Manager
Jan 2016 – Mar 2019
Amadeus - Product Owner
Jan 2012 – Jan 2016
Vestel - Software Engineer
Jan 2009 – Jan 2012
Zuyd University of Applied Sciences, Heerlen, Netherlands
Jan 2006 – Jan 2010
From zero to production at Huawei, including team assembly and HQ approval
Customer base growth at Cloudbeds during 5 years of platform ownership
From software engineer to product leader. From SaaS to mobile. From B2B to B2C.
Increase in user engagement after embedding AI-driven features at Huawei
Deep dives on platform migrations, growth, and product leadership in the AI era.
March 2025 · 3 min read
Product management is changing faster than most PMs are willing to admit. Here is how I see the next decade, and why I want to build it with you.
Read →February 2025 · 4 min read
When I joined Cloudbeds, the platform had a fraction of the customer base it would eventually reach. This is the story of how that happened, and more importantly, why.
Read →November 2024 · 4 min read
Authy announced it was shutting down. We had 3 months, 300,000 users, and a migration that a previous PM had already tried and failed to move forward.
Read →I'm one email away
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